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April 11, 2013 / jasonpinto

A Bit About CBG Benefits

CBG Benefits logoWhoa… It has certainly been quite a while since I’ve published anything on this site. It has been neglected, indeed!

Since my last post, a lot of exciting changes have occurred. I now have the privilege of working as the Director of Marketing at CBG Benefits.

Who is CBG Benefits

CBG Benefits is a full-service employee benefits brokerage helps companies achieve their goals regarding employee communication & engagement, recruitment and retention, and a lot more. We primarily do that by providing services that include employee benefits & insurance, Human Resources (HR) Communications, HRIS Technology Solutions, and workplace wellness programs.

Since I made the change, I’ve certainly had to work hard to get up to speed on items such as the Affordable Care Act. Fortunately, the staff at CBG Benefits has incredible in helping to educate and train me!

I must say, it has been exciting being able to apply a lot of what I learned in the past regarding multi-channel marketing in a whole new environment. And yes, I have utilized QR Codes for a few of our printed materials 🙂

Going Forward

I hope to spend more time keeping this blog up-to-date in the future. I’ve come across new tools, tips, and tricks that have been helping me in my marketing efforts that I’d like to share. Also, as I get more comfortable, I hope to provide resources that may help your company’s Human Resources department achieve its goals.

In the meantime, I hope things are going great for you! Please make sure to connect with me on LinkedIn, if we haven’t already, and let me know what’s new.

If you would like to learn more, below is a presentation that highlights some of key services that CBG Benefits delivers.

July 3, 2012 / jasonpinto

How UniversalWilde Explains One-to-One Marketing

I just wanted to share a recent example of how one service provider is using online marketing to grow their business.

The folks at UniversalWilde have certainly earned their fair share of recognition lately.  They recently took home 23 awards at the annual NEDMA event, and they were one of the featured case studies in John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.

I’ve also had the chance to work with their team a bit over the years becasue they use interlinkONE’s software.

But regardless of all of that, I’m a huge fan of the recent video that they’ve published. It features their President John Sisson. In just 90 seconds, he brings to life the concept of one-to-one marketing. By demonstrating how they were able to help one specific financial services customer, John explains how UniversalWilde can help other companies to achieve their marketing objectives through the use of data, content, and variable data printing.

June 26, 2012 / jasonpinto

Aurasma in the Classroom

I am a big fan of mobile technologies… especially when they can be integrated with traditional forms of media such as print.

But I must admit that it’s taken me a little while to embrace the potential of augmented reality. However, I’ve recently had my “Oh. I get it. I really get it.” moment. It happened while I was doing research for and building John Foley, Jr.’s presentation for the MFSA Annual Conference. I started to find examples where I truly saw how augmented reality apps could make print come to life.

Since then, Google Alerts have kept the momentum going. I’m seeing more examples on a daily basis.

Here’s the most recent one — How the app Aurasma can be used in the classroom:

Aurasma in the classroom from mark herring on Vimeo.

The audio in the video is not amazing. But that’s not the point of the video — rather, seeing how the integration of mobile and print can make displays and assignments interactive is quite incredible!

June 13, 2012 / jasonpinto

Printed Tweets and QR Codes on your Coffee Cup

As social networking and mobile devices continue to change the worlds of communications, companies are wondering if print still has a role in the marketing mix.

This video does a great job of showing that the answer is “Yes”… especially when print can be integrated with other marketing channels.

The video demonstrates the creation of the “Headline News Cup Sleeve” for Gulf News. Before someone is handed cup of coffee from Tim Hortons, a printer pulls in a tweet from the Gulf News Twitter account. The tweet is printed on the sleeve along with a QR Code and a short URL that direct people to full story on the Gulf News website.

What I really love about this story is how they are using multiple channels to help achieve business objectives. Since they’ve started using the “Headline News Cup Sleeve”, they’ve seen the following success:

  • They’ve gained 2,900+ Twitter followers
  • Their website traffic is up 41%
  • And they have seen a 2.8% increase in subscriptions!

Congrats to Gulf News and Tim Hortons for launching this successful campaign… and for demonstrating how multi-channel marketing works best for achieving results!

June 11, 2012 / jasonpinto

QR Codes, LEGO, and Star Wars: A Winning Combination

Growing up, there were three big things that my Dad tried to get me interested in: Neil Young, LEGO, and Star Wars.

The first one stuck (I’ve had the privilege of rocking out at many Neil Young concerts over the years!) — but he didn’t have as much success with the latter two items.

However, if he had told me that LEGO and Star Wars would be integrated with QR Codes some day, things might have turned out differently 🙂

If you have a moment, watch the video below:

The video demonstrates how 20,000 LEGO bricks were used to make a huge barrel organ. Also, when the barrel of the organ is turned, it plays the Star Wars theme tune.

That certainly captured the attention of anyone that saw it or gave it a spin!

To capitalize on that attention, they incorporated QR Code on the display. People could quickly and easily scan the QR Code to purchase the LEGO set on their phone.

I think this is a great example of how to integrate online and offline materials to generate sales!


May 2, 2012 / jasonpinto

Using QR Codes to Generate Sales

Can QR Codes help you to generate more sales?

When used properly, I absolutely believe that can be true! If marketers apply sound fundamentals — including providing a relevant, mobile-optimized experience and giving customers & prospects something that truly benefits them — then QR Codes can absolutely be an effective response channel.

Here’s a great video that demonstrates how one unique QR Code campaign has helped a company generate sales.

If you have a moment, you can watch it below:

One of my favorite parts about this story is how they focused on the business objective first!

In this case, they wanted to increase sales during a certain hour.

Once they clearly identified the objective, then they chose what marketing channels they would use.

In many other cases, we have seen companies get that process backwards. They may hear about a channel such as QR Codes, social media, personalized URLs, etc. and decided that they “must use it in their next marketing effort”. They make that decision without figuring out if that channel makes sense for the target audience or for whatever their offer is.

Here’s hoping this video helps to inspire marketers everywhere to effectively incorporate QR Codes in places that help them to generate sales!


March 12, 2012 / jasonpinto

The Power of Print, Mobile, and Postagram

I’ve written a bit about my appreciation of the Postagram app in the past.

Well, I am quite happy that I stumbled upon the video below. It sums up my thoughts in a far more elegant way in less than 60 seconds. Enjoy it!

While this video was created specifically for the Postagram App, I certainly think that it does a tremendous job of promoting the impact that print & mail can still have today.

February 2, 2012 / jasonpinto

Using Video and Social Media for Job Recruitment

This video from Twitter to help them with their job recruitment efforts is so good, that I do not want to say much more. I’d rather you be able to just click the Play button.

I think that this is another great example of showing the potential power of online video and social media. At the time of writing this post, this video has nearly 700,000 views in just a few days.

January 18, 2012 / jasonpinto

QR Codes and the Buddy Stamp

I must send a shout-out to the Webchutney Agency in India for putting together the video of this QR Code effort.

The video demonstrates how the Turquoise Cottage bar and night-club used QR Codes in place of the typical stamp that might be placed on their customer’s hands.

Upon scanning the QR Code, people were directed to mobile websites with information that was specific to the time that they scanned the code!

  • Earlier in the night, people accessed Bar Specials
  • At the end of the night, people were directed to Call-A-Taxi services
  • And early the next morning, people were presented with information to help them, uhm, recover from all of the fun that they had the night before.

I think this is great example of how there is plenty of room for innovation when it comes to QR Code efforts!

I plan on trying to convince my local favorite establishment to give this a try soon 🙂

January 9, 2012 / jasonpinto

Heineken Brings Together Music, Print, Social, and Mobile

Print industry legend Kevin Keane has been promoting the mantra “Print tells, but video sells” a lot lately on his Facebook page.

And I think the video below does a great job of “selling” the power of QR Codes.

This video demonstrates how Heineken used QR Codes at a music festival to integrate multiple channels and medias — including print, social networks, mobile, and more.

If you have a minute, take a moment to enjoy the video. I’d love to know if it inspires you to use QR Codes on your printed materials… or even if it simply makes you wish that you were drinking a beer at a rock show.

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