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June 2, 2009 / jasonpinto

The Take-Out Crowd

Have you noticed the special “take-out customers only” parking spaces at any of your favorite chain restaurants? I think they have been appearing more frequently over the past couple of years. I’ve never really paid too much attention to them, until I recently spent time working on our new corporate website.

Here’s why – Working on a corporate website can take a lot of time, a lot of meetings, and a lot of haggling. In the end, hopefully you’ve put together a wonderful experience for your website visitors. You’ve set up links that allow them to learn all about your company, as they navigate through your many pages. There are videos for them to watch, compelling stories for them to read, and items for them to download. By the time they are done, they will know two things:

 – Who you are
 – What you can do for them

But here’s the thing…. There are people that hit your website with NO intention of staying that long.  They are your “take-out crowd”. You would love for them to come in and sit down… to order a drink and an appetizer before they even open the dinner menu… to become aware of the personalities of your staff.

Yes, you would love all of your visitors to view each page on your website.

But some people come with a different mind-set. It might be that they need a very specific piece of information. It might be your phone number or mailing address. They might want to request brochures, so that they can learn about you offline.

How well do you handle those types of people?  Do you make it convenient for them to find key information, in just a matter of seconds?

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