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July 9, 2009 / jasonpinto

The Intimidating Submit Button

I chewed my nails, and squirmed in my seat.

I wiped a bit of sweat off my forehead.

I read… and re-read… and re-read.

And then I hit Submit.

Yep, I posted a comment to a blog post that discussed personalized URLs.

To have success in social media marketing, it’s clear that you must be a contributor. There are some very easy ways to do this. I don’t mean just easy in a technical fashion – but rather, easy as in there are really no repercussions.

For example, posting a link on Twitter is a positive contribution, and is pretty harmless. Even if you have thousands of followers, chances are only a few people will see it and click on it. So, if they disagree with what you’ve posted, chances are they won’t hold it against you.

But there are some social media contributions that take a bit more courage.

For example, perhaps someone posts a blog entry that is a bit controversial. Maybe you’ve seen a few people argue back and forth via replies to the post. Well, perhaps this subject interests you. Do you have something to say? If so, do it!

But it’s not always that easy — perhaps you’re worried that someone will take offense to your comments, and challenge you via a reply? Can you  handle the pressure?

Posting to LinkedIn can be a bit scary as well sometimes. You may worry that you’ll be accused of being “a salesman hijacking a conversation”. Or that no one will reply to your thought-provoking question…

Well, while these types of actions may cause us fidget a bit, they are essential to establishing a presence in the social media world. I don’t mean that you need to go looking for a fight – but you should be willing to offer your opinions in various situations and forums.

As Big Daddy Kane once sang- “Sharing ain’t easy”. Okay, maybe he didn’t exactly say that. Social media marketing requires us to give. Sometimes it’s easy, and sometimes it takes courage.  In the end, it’s worth it.


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