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August 28, 2009 / jasonpinto

Stick it on me

During your next drive, I’d like you to take an informal poll. Look at the cars that pass by, and count how many of them have some sort of bumper sticker on their car.

[Of course, do this while also driving safe 🙂 ]

When I started paying attention to this, I was amazed. Most people like their car… they clean it, wash it, etc. But many people are also willing to slap a bumper sticker on their bumper or window. In some cases, they’ll place many stickers on their vehicle!

The stickers always promote something that they care about — it might their school… it might be that their son/daughter won student of the month… or is part of a special organization… or it could just be about their favorite sports team, or political cause.

Here’s what this means: if people are passionate about something, they will help promote it.

So — how can you apply that to your own product or service?

Well, first: Your product or service has to provide a positive experience to people.   It needs to make them happy.

That’s pretty much a given.

But you need to take it one step further.

You need to also provide people with tools and materials that help them promote that good experience.

In 99% of the cases you may see, the individual driver did not make a homemade bumper sticker. The organization, school, or whatever created them and made them readily available.

Yes, they gently encouraged people to become promoters for them.

So… continue to strive on making your product or service the best that it can be.

And make it easy for your happy customers 🙂 to tell others how happy they are.

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