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September 17, 2009 / jasonpinto

The Line Starts Where?

IF ONLY…………………

Those two words are typically the sign that you are feeling slightly negative about a situation. Perhaps you wish that you only had to focus on the planning, execution and measurement of one marketing campaign for the next week.  Or you only had to work on one webinar or presentation.

Perhaps you believe that if that was the case, your work and marketing efforts would be a hundred times more successful.

Well, even that was the truth, there’s a great chance that scenario will never happen.

Chances are you, you have multiple marketing efforts running right now… Another batch are in the planning stages. And in the middle of all that, other tasks are pulling at your time.

How do you cope?

Well, try going to the Chili’s at the O’Hare airport in Chicago around 6 PM….and just watch the waiters there.

They deal with people that want so bad to get in the door … but then due to their flight times, they have an urgent need to get out just as bad. But in the time they are seated, they want great service, hit-the-spot food, and cold beer. Do you think the staff there feels overwhelmed sometimes? Do you think they wish they worked at a Chili’s that had a more normal, relaxed atmosphere?

Of course… but you know what, despite the imperfect conditions around them, they deliver! They get people in the door, they provide people what they need quick, and they also make sure you don’t need anything else.

It’s their job – the circumstances aren’t ideal, but they find ways to be very productive.

The Service Approach to Your Marketing Efforts

When it comes to our marketing efforts, we may want to clear our task list and focus on a specific effort. That may be necessary on some occasions. But for the most part, we need to ready to juggle. We need to be measuring this campaign (and celebrating its success, hopefully!), but at the same time, we need to be making sure that the webinar tomorrow is all ready to go… or that the booth is packed up for the next trade show.. or that our newsletter has been reviewed by the boss.

It may be a lot… but that’s what marketing is. It’s multiple channels, multiple touches, and multiple moments of oh-my-goodness-we-have-so-much-to-do.

We can’t always change the situation. But if we prepare to succeed in that environment, we will.

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