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October 15, 2009 / jasonpinto

I Fear You Not

In a recent episode of one of my favorite shows, Parks and Recreation, a friend helped another friend get over their fears of an upcoming first date by acting out the “worst date possible”.  The whole exercise was to prove a point – even if everything seems to go wrong, you will get through it.

When it comes to marketing efforts, we may start off with moments of joy and excitement. We are excited about having the opportunity to speak at a conference…. or to work a booth at a trade show… or to send out a mailer or email that has content and creative that we are responsible for.

However, as the big day gets closer to the execution of that even, we often times start experiencing feelings that aren’t so nice.

Nervousness…. anxiety…. fear.   We second-guess whether we have the right message, the right content, the right goods.

In the worst cases, those emotions overtake us, and we don’t show up for the first date…. or the conference, or the seminar, or we don’t push the SEND button for the email campaign.

Here’s the thing: If you believe in what you do and in what you can offer people, then do it. Public speaking may never become natural to you, but will 20 minutes on stage really end your career? NO! In fact, no matter how nervous you may be, you know deep down that giving that speech will most likely have a positive effect on your business.

So… first dates that go bad may feel very ugly at the time. But in the end, they simply become a funny story to pass around at the dinner table.

Not every marketing idea should see the light of day — but make sure that you never let fear of failure be the reason that you don’t try.

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