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October 23, 2009 / jasonpinto

Getting Engaged Isn’t Always the Easy Part

Customer Engagement………

Those two worlds sound really nice together, don’t they?  They imply a lot of positive things….. That you are staying in front of your customers…. That your customers are providing valuable feedback. That you’re being proactive… that you’re listening to the audience that most directly benefits from your product or service…  and more.

However, how can you do it? How can you execute a Customer Engagement campaign?

Here are a few suggestions:

  • Satisfaction Surveys
  • Monthly Newsletters (Keep the content  primarily on things that will help your customers. It shouldn’t all be about your product or service)
  • Polls
  • Remember the date: Anniversaries and Birthdays
  • Make a big deal out of milestones – if you sell a product or service, keep track of the things they accomplish. When they hit a nice number that indicates some level of success, let them know you noticed.
  • Give out awards – On a yearly basis, allow people to enter their favorite projects or other successes. Then, provide awards.

These are just a few suggestions and occasions for when you might be able to execute a customer engagement-driven campaign.

Do you have any other suggestions on what works for you?


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