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November 3, 2009 / jasonpinto

Brett Favre leads two teams to victory

I’d like to share a marketing success story from a service provider that primarily offers print and fulfillment solutions.

RESCO recently created a video that did many things very well.

  • It was topical — it was all about the “Brett Favre returns to Green Bay in a Vikings uniform” story.
  • It was a video of the right length – just under 4 minutes
  • They utilized social media to help make the video go viral (Blogs, Twitter, and more)
  • It showed off the company’s personality

As of this morning, there have been over 25,000 views. (2K more than yesterday!)

Here is a link to the video.

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