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November 12, 2009 / jasonpinto

Measuring the ROI of Social Media

The topic of measuring the success of social media marketing activity can produce quite a wide variety of responses.

Some say it’s impossible… others say “who cares. Social media is too new to have established metrics”. Others refuse to participate in social media because they don’t think there’s any way to measure its success.

This presentation has been up on Slideshare for 2 months, but I just saw it the other day. Its entertaining, and very informative. Thank you to @ToughLoveForX for sharing it with me.

Click here to view it full screen.

I am one of the people that falls into the camp of “its very important to be a part of social media and to find ways to demonstrate its success”. One tool that I am using to help do this was actually produced by the company I work for, interlinkONE.  The tool is allows you to create short URLs, then measure their success in real-time via a reporting dashboard.

Give it a try! It’s free… 🙂

Here is a presentation (also on Slideshare) of how works:

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