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December 2, 2009 / jasonpinto

QR Codes on my Food

(Alert: cheesy line ahead) For all you fans of ketchup, mustard, hot sauce, relish, etc., let me say look out folks — there’s a new condiment in town! It’s a QR Code!

Okay, now that I’ve got that out of my system —

QR Codes present a number of exciting opportunities for marketers. As the adoption of cell phones with cameras and web access continues to increase, phones must be looked at as a response mechanism for marketing campaigns.

If you do not know what they are, let me tell you what they do.

They help connect printed materials to the web. People can jump from printed collateral to additional information on a website simply with their phone.

The company I work for, interlinkONE, has developed QReate & Track. It is an application that allows you to create QR Codes and then measure their success.

To help promote it, we have been making videos that demonstrate ways QR Codes can be used.

I had the privilege of making this one yesterday…. Yes, it involves food!

If you cannot see the video above, click here.


One Comment

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  1. QR Business Cards / Sep 27 2010 5:52 pm

    QR Codes are everywhere!!! But they came to make web related stuff… easier.

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