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December 10, 2009 / jasonpinto

Marketing Lessons from Michael Scott of The Office

In a show that is filled with cringe-inducing awkward moments, The Office has one episode that tops the list for me.

The Northern Attack website provides a nice recap of the episode. But the bottom line is this: Michael Scott was so excited that it was his birthday… and he felt that everyone else would be just as, if not more, excited. However, this was not the case, as one of the office workers (Kevin) was in the hospital for medical tests. Thus, it was clearly not the right time for a party.

Did you learn marketing from Michael Scott?

When it comes to marketing, it is only natural to be very excited when we have news to share. It may be a new product or a new service. It could be that we’ve signed a big new customer, or that we have a case study to share.

When those events happen, it certainly is our duty to share that news with the world. Marketing departments must create awareness and demand. News such as the items above can help accomplish that.

However, delivering that sort of news should no longer be done by simply grabbing the bull-horn and shouting. Rather, before we post, we need to spend a lot of time simply listening.

Look at our target audience. What is happening in their industries over the past month? The past 6 months? What can they look forward to in the near future?

If we can get answers to those questions, then we will be better equipped to deliver a message that truly means something to our prospects and customers.

We may truly believe with all our heart that our news can help someone’s business.

But we need to take the time to listen first. If we do, we’ll be able to deliver thoughtful and targeted words, at the right time, and across the proper channels.

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