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January 13, 2010 / jasonpinto

Captain Obvious, Mark McGwire and Sarah Palin

Monday, January 11th 2010 might go down as the day when two of the least-shocking news stories ever occurred.

Mark McGwire admitted to using steroids.

Sarah Palin took a job at Fox News.

If you interviewed 10 million people, you would be hard-pressed to find a handful of people that would admit they were surprised by either of those stories. The majority of people already believed McGwire was on the juice, and they also may have believed that Sarah Palin is a perfect fit for Fox.

However, even though these stories lacked shock value, these were still highly popular news items.

If you are in charge of publicizing news about your company, sometimes you may struggle identifying newsworthy stories.

Sure, you want every press release and headline to jump off the page and capture attention. You don’t want people to scoff at your news as a waste of their time.

However, some stories that are blah to us may be just what the public needs to become excited about your company.

If you are a software company, you may release new enhancements each year. Don’t be afraid to tell people each time it happens! Sure, some people may come to expect that news from you… But with each release, you should have fresh content. Also, there will be new people in the audience.

Or perhaps you win an award… Or you make a new hire for a prominent position. Those types of things may seem mundane internally, but they could potentially cause excitement among your prospects and customers.

Say what you want about Mr. McGwire and Mrs. Palin. Call their actions obvious. But you certainly must admit that they are newsworthy.

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