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March 23, 2010 / jasonpinto

Pretend Love

One of my favorite songs from The Avett Brothers is “Pretend Love“.

Here is one of the main lyrics: “Don’t be mistaken. I only was faking. Pretend love”.

When it comes to social media, it can be very easy to give the impression that we “love” a lot of people. Perhaps we follow (and are followed by) thousands of people on Twitter. We might make an effort to add every business contact to our “network” in LinkedIn.

However, how do we treat those people? Once we connect, do we simply think, ‘Woo-hoo! There are so many people that will read my [creative/hilarious/almost-genius] posts!”?

If so, then we’re really not showing any love. Sure, marketing channels such as social media allow us to reach a lot of people quicker than ever before. But if we only think of those channels as ways for us to push out information, then we may eventually find that no one cares what we are saying. Maybe they remain “connected” with us, but they’re not listening.

We certainly don’t want to be that guy.

Social media truly does need to be about showing love. It means making time to put up quality posts, but it also means making time to truly read what other people are posting! It means listening and learning from others. It means engaging with the people that we are “friends” with.

The Avett Brothers may have singing about broken hearts; but the principle applies to the marketing world. If you are simply pretending to show love, your social media activities may be broken as well.

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