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March 24, 2010 / jasonpinto

Meetings and That Stinkin’ Printer

You are two minutes late for the meeting already.  It’s been a hectic day, and the last thing you want to do is attend another session in the conference room. But you have to be there. Before you go into the meeting though, you must print out a document (I mean, you have to look a little prepared, right? :-)).

You hit print and you run to the printer.

Unfortunately, rather than seeing your document waiting for you, you see blinking lights, warnings, and error messages.

At this point, your blood pressure is rising, and a tad of sweat might be showing through your shirt. You start muttering about the IT guy. You’re cursing the intern from the mail room who was probably printing his stupid letters again.

Yes, you think you’ve got a major problem.

If you’ve ever been in that situation though, I bet you’ll admit that sometimes the solution is simply this: the printer just needs a bit of paper.

Rework Your Problem Solving

I’m currently reading “Rework“, which is the new book from the 37signals crew.

Page 101 contains one of my favorite lines (there are many!). It says, “Problems are usually pretty simple. We just imagine that they require hard solutions.”

When it comes to marketing our product or service, there are many things that we may wish we could do better. However, sometimes that leads us to a path where we think we could  never accomplish a certain activity. Perhaps we don’t believe that we have the talent to redesign and launch a corporate website. Or perhaps we don’t think that we have the talent to provide content for a blog or a monthly newsletter.

Yes, we start to think that we have a problem that will require major work to overcome.

Well, that is not always the case.  Sometimes, there truly is an easier solution. Perhaps it means scaling back the number of articles that you put in your newsletter, or the length of the posts in your blog. Maybe it means picking up a design book or two, and finding away to inspire the inner artist & designer from within your staff.

Yes, it might be easy!

Stop sweating and start marketing. Just put a little bit of paper in the printer.

Photo Credit: http://commons.wikimedia.org/wiki/File:Canon_ir2270.jpg

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