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April 21, 2010 / jasonpinto

I once had a friend…

After waiting patiently for more than 14 months, Blockbuster by Mail delivered a treat to my door the other day.  It was a DVD of the show Freaks and Geeks!

If you have ever seen the show, you will know this — it is a classic.

One of my favorite characters is the father of Lindsay and Sam. He tries to impart words of wisdom to his two high-school aged children. However, no matter what the subject, his delivery and message is almost exactly the same. He’ll start telling a story about “Well, I once knew a kid that…..” From there, he will plug in whatever the topic of discussion is. Perhaps it’s about partying or dressing up in costumes.

Then, the character in his story always meets a terrible ending. The character either meets a gruesome and untimely death, or becomes the laughing-stock of the town for the rest of their life.

Yes, his approach to almost every teaching opportunity is the same. The kids expect it when he starts talking, and no doubt, they tune him out. (Okay, they laugh at him as well).

What if this was real life? What if this was our business?

We have many opportunities and channels to educate people about why they need our products and services. Perhaps we are responsible for doing that every day. If so, it may be very beneficial to see if we sound like the annoying (and somewhat ridiculous) Dad.  Perhaps we use a bit of fear to convince our prospects why they need our company so bad.

No matter what our approach is though, if we are using the same one over and over again, we are at risk of being tuned out as well.

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