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April 28, 2010 / jasonpinto

The Loud/Quiet Dynamic

In the world of music, a lot of people get excited about bands that can deliver on the loud/quiet dynamic. This may happen primarily in the indie music scene, but the principle applies to all genres: The listener enjoys balance. Sure, it’s awesome that you can shred on the guitar… it’s also wonderful that you can great gentle and soothing soundscapes (did I really just say that?!).

However, if you can use both approaches in your songs, fans will enjoy the result.

One band that particularly does this well is the Pixies.

What Frank Black Can Do For Your Marketing Activities

When it comes to how we promote our products or services, we certainly want to show people how much we can rock. We want to shout about our new features. We want the spotlight on our company when we have a success story to share.

Yes, those things are good and exciting.

On the other end of the spectrum, we may be allowing our marketing efforts to slide down our priority list. Perhaps we think that enough people already know who we are. Or we think that our time and money is best invested in other areas. Yes, we turn down the volume on our marketing efforts.

If we shout about ourselves too much, people may skip to the next song. And if we continue to shout and shred, people will move on to our competitors. On the other hand, if we do not stay in front of our prospects and customers, they will find ways to forget about us.

So, the next time that you listen to the classic tune, “Where Is My Mind?“, think of this: Can I build and execute marketing campaigns that are as great as this song?

Photo Credit:,_October_1,_2004.jpg

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