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November 11, 2010 / jasonpinto

Make Print Interactive, Even on a Friday Night

At interlinkONE (the company I work for), we are certainly excited about the growing excitement and usage of QR Codes. The customer base of our QReate & Track application has grown each month since it’s launch.   Certainly, there is still a while to go before QR Codes are considered mainstream. But if you are interested in them at all, watching a video like this one from Canadian National TV has to give you at least a few goosebumps.

Enough about QR Codes though for this post (kind of). Two reasons for using them are that they make print interactive and they help you reach people with (smart) mobile phones. This applies to postcards, signs, brochures, and more. In the case of what I stumbled on last weekend, “more” = packaging.

The Bud Light box below does not have a QR Code. But it strived to accomplish those same two items.

For me, it worked. I bought the 12 pack, and noticed the call-to-action. I pulled out my phone, snapped a picture of the “tag”, and sent a text message to the appropriate number. Minutes later, I was receiving content from the company about a product that I am a fan of.  Also, they pushed out content to directly to other sources of information, including their Facebook page.

Maybe in a few months, Bud Light will use a QR Code to drive people directly to a landing page where they can opt-in for mobile alerts, watch videos, access the Facebook page, and more.   Perhaps your company will as well.

But the point is this — printed materials will be around for a long time. Mobile devices will continue to get smarter, and they will be in everyone’s pocket (if they aren’t already). If you are looking for ways to promote your product or service, and build your marketing database, making print interactive is one way to do it.

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