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December 16, 2010 / jasonpinto

Chinchilla and the Downfall of Being Too Loud

One of my favorite scenes in the movie “American Gangster” is when Denzel (playing the role of Frank Lucas) throws his chinchilla coat into the furnace and watches it burn.

He had been rising to “success” without the law paying much attention to him for a long time. However, that all changed when he wore a chinchilla coat (and matching hat) to the front row of a public event. At that point he was noticed… and started receiving plenty of unwanted attention.

Prior to that incident, Denzel’s character had always dressed sharp but inconspicuously. There is one scene where he forcefully tells an employee to calm down the “loudness” of his dress, because it would attract the wrong attention.

However, Frank Lucas failed to listen to his own advice and he wore a ridiculously loud jacket. This contributed to his downfall.

Getting it Done

One wonderful thing about social media is that it gives everyone a voice. Technology and tools make it very easy for people to broadcast advice and best practices to their customers and prospects. They can do this in a variety of formats — videos, blogs, podcasts, tweets, and more.  It’s easy to do, and it also can benefit your business (creating and pushing content makes it easier for people to find you… you can then connect and develop relationships with more people than ever before).

However, we must ensure that we aren’t stopping at this stage: knowing what to do and telling others how to do it.

We must make it a priority to be actively putting into practice the strategies and ideas that we share with others.

Sure, this will require additional energy, time and effort on our own part. It might take us longer to actively execute and measure a multi-channel marketing campaign to promote our own business, than it does to write a blog post about why people should do that for themselves.

But if we believe in something, we have to make time and take the action to do it! We owe it to our readers. We owe it to our customers and prospects… and certainly, we owe it ourselves!

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