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January 13, 2011 / jasonpinto

Social Media Killed Print… Or Maybe Not

When you see articles that promote the success of social media, do you file them in a “print-killer” bucket?

Mashable posted this article, “5 Creative Facebook Places Marketing Campaigns” recently. If you simply read the headline, then you may assume it’s filled with content that does nothing to promote print.

But take a look at the example of the University of Kentucky. In order to promote their Facebook Places campaign, the university used print! They placed giant Facebook icons to encourage students to check-in.

I don’t know how big of a sale that was for the printer involved, but someone absolutely took advantage of an opportunity.

It’s safe to say that channels such as social media, mobile and location-based services will continue to increase in popularity. This could also lead to print sales.

Here are just a few ideas on how printers can seek these opportunities:

  • Companies need print collateral to encourage people to “check-in” to their location via Foursquare or Facebook Places
  • Businesses may want to capitalize on the effort they’ve invested into a blog, and print hardcopy versions
  • Agents, designers, and other professionals will want to drive people their frequently updated social media profiles. They may need to print new business cards, signs, or flyers
  • Technology companies that are competing in the “social media app” space may turn to print as a way to build awareness of their brand, and differentiate themselves from their online-only competitors
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