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February 9, 2011 / jasonpinto

Creating a Virtual Peer Group

Ken Garner, the CEO/President of the Mailing and Fulfillment Services Association (MFSA), delivered one of my favorite presentations at the 2011 Mid-Winter Conference last week.

The topic was “Putting a Strategic Plan In Place”. Ken shared a number of tips and best practices for service providers that are looking to take a strategic approach to running their business. Here was one of my favorite points:

“Every time you attend a conference, seek to meet 5 people and establish an informal, virtual peer group with them.”

Ken talked about how many companies attend trade shows & conferences and become filled with ideas. However, they get back to the office and quickly find themselves immersed in the old way of doing things. Very quickly, the “fire-in-the-belly” that they developed at the conference fades away.

Establishing a virtual peer group may help to prevent that from happening. By reaching out and communicating with others that also attended the conference, the members may be able to keep each other excited about the things they learned.

Also, the group may provide positive peer pressure to each other. If one company takes steps to follow advice and make changes to their organization, it may further incite the others to do the same.

Not only do I like this idea, but I’m also determined to try it myself (imagine that!). I’ll be at the Dscoop6 conference next week. If you’ll be there, and are interested in making an informal, virtual peer group, just let me know!

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