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February 15, 2011 / jasonpinto

Inspired by The Now Revolution

The Now Revolution

About three weeks ago, I received the exciting news that I was chosen to receive an advance copy of The Now Revolution.

The book was written by two of my favorite people in the world of marketing: Amber Naslund and Jay Baer. I love reading their blogs and their tweets. I always learn something and they often entertain me.

So, the truth is this: I expected great things when I opened their book.

Well, I am happy to report that the content inside of The Now Revolution absolutely exceeded my expectations. I truly believe that this book is a must-read for anyone in the world of marketing or that is simply looking for ways to grow their business. (You can buy it today on Amazon >>)

Throughout the book, Amber and Jay provide compelling reasons as to why companies need to integrate social media into their business. This includes customer service, lead generation efforts, internal communications, and more.

But along with simply providing the “Why?”, they also provide answers for the “How?”. Throughout the “Now Hear This” blocks in the book, they share a number of actionable items that companies  can start implementing today.

I do not want to steal too much thunder from the book, but here were a few of my favorite highlights:

  • The Culture Quiz (page 14)
  • The section on building integrated social media teams (page 56)
  • The levels of Listening (page 98)
  • The need for consistent messaging across channels (page 128)

Honestly, I jotted down a great number of notes and takeaways while reading The Now Revolution. I loved how specific they were in identifying the qualities and roles that companies need in order to execute and measure a successful social media marketing strategy.

I am thankful to Amber and Jay for sharing this book with us.

The Now Revolution is exciting, well-written, and (without a doubt) extremely helpful.

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P.S. Would you like a free copy of The Now Revolution? I have one to give out! I’ll announce details as to how you can enter to win soon.

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