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February 15, 2011 / jasonpinto

Learn More by Sharing the Spotlight

I recently finished reading Switch: How to Change Things When Change Is Hard, the excellent book from Chip and Dan Heath.

One of my favorite takeaways can be found on page 96. (Thanks to Google, here is a link to that page >>)

Nearly every company struggles in some way to share information between employees and departments. Sure, technology and tools have made it easier to set up platforms to distribute information; but someone still needs to find and share the stories and news.

Switch provides a story of a company where investors were required to mention the work of a fellow employee at least twice in their presentations to clients. Not only did this help encourage a “We” approach versus a focus on “I”, but it also forced colleagues to learn what others were doing inside their company.

In the end, this exposed them to information that they may have otherwise missed out on; yes, it made each employee stronger which in turn made the company stronger.

If you are looking for ways to improve communication and strengthen the knowledge inside your company, this may be an example worth following.


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