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March 9, 2011 / jasonpinto

Recovering From our Fat Tuesday’s

As my friends @Tini_Bop and @KarenLoueez reminded me yesterday, March 8th was Fat Tuesday.

In regards to that event, there are probably 2 groups of people (and I am generalizing in a heavy way):

  • People that indulged in that day’s honor wherever they were located
  • People that didn’t care or didn’t know

Let’s just think about that first group of people. Do you think they might be moving a bit slow this morning? Perhaps loud noises are approaching epic proportions, and the only thing that smells good is a steak bomb sub with a side of Chinese food?

The Fat Tuesday’s That Hit our Marketing Efforts

Alright, think about your marketing activities for a second. Not the day-to-day stuff, but the big events. Perhaps it’s a trade show that your company exhibits at. Or maybe it’s when you launch a new product, white paper, or book.

In those cases, we invest a whole lot of energy in creating buzz and content before the event. And during the show or the launch, we may also put in whatever effort it takes to ensure that things go smoothly.

Then, when the show has ended or the launch is considered “done”, we may be rightfully exhausted.

Yes, we may feel that our marketing-version of “Fat Tuesday” has hit us hard, and the only thing we want to do is eat bad food and curl up on the couch for a 12-hour marathon of VH1 Storytellers.

Ready for a Marketing Nap?

However, ROI doesn’t care about how tired we are. Sure, the energy that we devote to the activities before and during the show are very important. But the effort and commitment that we put into executing the follow-up activities will determine our final success.

So… are you sleeping on your follow-ups? Or are you finding a way to keep on grooving to complete the job?

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2 Comments

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  1. Christina Pappas / Mar 9 2011 8:51 am

    Interesting metaphor and I can certainly relate to the feeling. After trade shows, product launches, book tour, or whatever ‘Fat Tuesday’ we have, we are certainly exhausted but what comes after is just as important as what happens leading up to and during.

    I flew home on the red eye from a trade show once and took a nap for an hour before heading to work. big mistake. I lost my adrenalin rush from the show and needless to say all those great ideas I had on the plane for transformed into a pile of mush. Lesson learned: don’t nap and keep riding on the rush.

    • jasonpinto / Mar 9 2011 9:57 am

      Christina,
      Thank you very much for checking out this post and leaving that comment. I always struggle with coming back to the office and falling back into the day-to-day issues after being inspired at a trade show and conference. But if you can push through and try to spread the inspiration and energy internally, the ride may last a bit longer than normal.

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