Skip to content
April 7, 2011 / jasonpinto

Poking and Shipping

Weighing in at 84 pages and 350 words (okay, there are a lot more words than that), Seth Godin’s Poke the Box packs one heck of a punch for a book that is small in stature.

I’ve hesitated on publishing any sort of “review” about this book for a few weeks for two reasons:

  • Seth Godin is famous. Everyone in the world knows who he is.
  • And… they devour everything he publishes. They’ve already bought and read his latest book.

But recently I attended a conference for the mailing industry where my preconceived notions were absolutely shattered. The speaker asked the audience “Does anyone know who Seth Godin is?” Only two people out of the 50 or so in the room raised their hand.

Yes, the lesson for me was clear — there are still a whole lot of people in the worlds of marketing and communications (including print, mail, fulfillment, and more) that could benefit greatly from the advice that Seth regularly shares.

Now, I’m not going to say that I agree with everything that he says. But with every post, he absolutely makes me pause and think.

Certainly, I’d like to encourage you to pick up a copy of Poke the Box. Here were my three favorite takeaways/lines from the book:

  • Get in the habit of shipping things. Yes, we all develop natural fears before we push the launch button on new products, services, campaigns, and more. Too much of that fear will harm the quality of what we’ve built, it will damage our confidence for future projects, and it may sink the one that we’re working on now. Do less worrying and more shipping.
  • “Intellectual integrity goes beyond being clever – it requires that you put your ideas into the world.”
  • “Approach your work in a way that generates unique learning and interactions that are worth sharing”



Leave a Comment
  1. mbossed / Apr 14 2011 10:17 am

    First, thanks for sharing Poke the Box with me. I have barely turned the cover yet but cannot wait to finish it.

    Second, two out of 50!!!!!! Depending if you are an optimist or not, you could look at that stat as being truly depressing or truly inspiring. Hopefully, people like yourself will find inspiration in the opportunity to educate the masses — to poke the box.

    (nice post string lately!)
    – Ryan McAbee | @mbossed |

  2. jasonpinto / Apr 14 2011 2:03 pm

    No problem at all… I’m glad that you are excited about it and enjoying it.
    Oh, with people like you around, it’s easy to be an optimist! I’m absolutely inspired to help out in anyway that I can.

    Thanks for the comment,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: