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April 11, 2011 / jasonpinto

What’s On Your Homepage?

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A large number of marketing brains converged on the city of Boston last week for Radian6’s User Conference. Even though I was not an attendee, I still managed to read a decent amount of the tweets via the #social2011 hashtag.

One tweet/quote that has stuck in my brain came from Dell’s presentation. The exact text of the quote varies slightly on a few different tweets. But the point of it was this: “For employees, Dell.com is not their homepage when they visit the web. Instead, it is YouTube. Or Twitter. Or Google. Their homepages are search engines that help them to see and listen to conversations that customers and prospects are having about them”.

That quote should push us all to consider what our top priority truly is.

Are we spending time focusing on what we care about?

Or are we determined to find and hear the thoughts of our customers and prospects?

 

 

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5 Comments

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  1. Trish / Apr 11 2011 1:39 pm

    Jason,

    Glad you could be a part of our conference even though you weren’t there physically. Hope you enjoyed what was being shared. Thanks for adding your thoughts on the conversation. Since you weren’t there live with us, you might enjoy some photos and some of the music that seemed to get people talking: http://www.radian6.com/blog/2011/04/thank-you-for-a-rockin-social2011/

    Enjoy!

    Trish (@Dayngr)
    Community Manager at Radian6

  2. jasonpinto / Apr 11 2011 1:49 pm

    Trish!
    Thank you very much for this comment. The timing was extremely impressive 🙂

    Also, thank you for sharing the link to the recap. I was already in the “fan” camp of your conference based on the speakers and topics that you had. Now, after seeing the YouTube playlist of songs that you played at the show — I am absolutely blown away. You guys absolutely rock.

    Sincerely,
    Jason

  3. Trish / Apr 11 2011 1:52 pm

    Thanks! We certainly appreciate that. We work hard at listening and engaging (go figure!) and the music seemed to really strike a chord so naturally, we shared it. =)

    Trish (@Dayngr)
    Community Manager at Radian6

  4. Kevin Keane / Apr 11 2011 3:10 pm

    Hi Jason

    This really is the seismic CRM paradigm shift you have underscored — the notion that we have to engage our clients on their turf and on their terms.

    As you know, among my interests, driven by a series of personal tragedies in my family, is to provide estate planning services to families. My tagline is Estate Planning with Empathy — and in order to walk that talk, I engage my clients in their homes, in the evening, on weekends, whenever and wherever — on their turf and on their terms.

    I am still astounded by the number of websites who are essentially saying — fill out our contact form and we will see if we deem you worth of our response. Not good enough, especially for the text generation.

    The objections you hear from these firms who do not have a real persons name, e-mail, Twitter handle, Facebook address, Linked In address or phone number is that they are worried about spam. Get over it!

    Paul Castain had posted last year that Dell figures it has generated about $3 million dollars of revenues by engaging clients thru Twitter.

    That’s real money from real clients, but not passive take it or leave it clients, these folks have a new set of expectations. Scary, but we aren’t going back to the old ways!

    As always I love your Blog Jason, keep up the awesome work product!

    Kevin

  5. jasonpinto / Apr 11 2011 3:18 pm

    Kevin, thank you very much for that comment.

    One of the lines in your post absolutely helps to underscore the truth of the situation: If people feel that companies are waiting to “see if we deem you worthy of our response”, then that will (should?) end any chance of that relationship moving forward.

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