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April 25, 2011 / jasonpinto

Puppy Love and a Bit of Perspective


Thanks to the growing number of brands that are using Facebook to share relevant, helpful and entertaining information, my Wall is increasingly filled with business-related items amidst the status updates from friends & family.

Oh… and then there’s the occasional posts from younger folks in my circle that seem to constantly share relationship news via their Facebook profiles.

Those types of posts amuse me. I recently saw one from a 19-year old friend who was posting on his girlfriend’s wall. He went on and on about how much he loved her… and how they’ve been through SO MUCH (yes, he used caps) which has brought them so close together… and how there’s nothing that they can’t overcome…. and oh yeah, they’ve been together for three weeks.

Now, I am certainly not trying to belittle anyone that is young and in love. But reading items like that certainly cause me to start thinking about perspective and the world of marketing.

How Good is Our Perspective?

When marketers start utilizing a new channel in their efforts, excitement may be the overwhelming emotion.

However, what happens if your first foray into using a channel such as social media, QR Codes, personalized URLs, or something else fails to meet your expectations?

Do we call it a bust and cancel any future plans?

We certainly may be tempted to do this. As marketers, we are under pressure to demonstrate results to our sales and management teams. If your reporting system is showing very little interaction with your company’s Facebook page or less than a handful of scans on your QR Code, you may feel the pressure to put the red “Failure” stamp on those efforts.

But in those cases, we may be wise to fight the urge to act hastily. Perspective is not always easy to attain… but when it arrives, it typically comes with a clearer understanding and smarter answers.

So… before you send a “we are breaking up” text-message to QR Codes, personalized URLs, or social media, allow yourself a good amount of time to truly prove whether these channels can help your marketing efforts over the long-term.

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Leave a Comment
  1. Cheri Allbritton / Apr 25 2011 5:53 pm

    Sometimes wisdom just flows out so easily…just like yours did in this post. Good job.

  2. jasonpinto / Apr 26 2011 9:29 am

    Cheri, thank you very much for this comment… I greatly appreciate it.

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