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June 17, 2011 / jasonpinto

The Center of the Mobile Experience

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Mobile Commerce Daily recently published an excellent article based on discussions being presented at the 2011 Mobile Marketing Forum.

One of my favorite points in the article came from Margita Labhard of Best Buy. Here’s the quote, “The customer is at the center and if we don’t create a compelling experience, we’ll be behind.

Each day, more and more companies are recognizing the need to create a mobile-optimized websites. At that point, where do they turn for help?

In some cases, they are immediately turning to their IT department to start executing. However, that approach may not always lead to desired results. Sure, you may end up with a mobile-friendly website… But will it truly benefit the person that is looking for more information about your company on their smartphone?

Creating a mobile website requires more than just technology. It also needs a marketer to answer important questions. These may include:

  • Why would a customer or prospect look at our website on their phone? What type of experience do we need to provide to give them what they’re looking for?
  • What content absolutely needs to be on the mobile website? What content does not belong there?
  • When do people need to be on the mobile website? How will we drive them there?

The answers to those questions help to move the focus back to where it belongs — on our customers and prospects.

By blending the right answers with the right technology, we will able to provide a mobile experience that is truly beneficial to everyone involved.

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