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January 9, 2012 / jasonpinto

Heineken Brings Together Music, Print, Social, and Mobile

Print industry legend Kevin Keane has been promoting the mantra “Print tells, but video sells” a lot lately on his Facebook page.

And I think the video below does a great job of “selling” the power of QR Codes.

This video demonstrates how Heineken used QR Codes at a music festival to integrate multiple channels and medias — including print, social networks, mobile, and more.

If you have a minute, take a moment to enjoy the video. I’d love to know if it inspires you to use QR Codes on your printed materials… or even if it simply makes you wish that you were drinking a beer at a rock show.

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