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May 2, 2012 / jasonpinto

Using QR Codes to Generate Sales

Can QR Codes help you to generate more sales?

When used properly, I absolutely believe that can be true! If marketers apply sound fundamentals — including providing a relevant, mobile-optimized experience and giving customers & prospects something that truly benefits them — then QR Codes can absolutely be an effective response channel.

Here’s a great video that demonstrates how one unique QR Code campaign has helped a company generate sales.

If you have a moment, you can watch it below:

One of my favorite parts about this story is how they focused on the business objective first!

In this case, they wanted to increase sales during a certain hour.

Once they clearly identified the objective, then they chose what marketing channels they would use.

In many other cases, we have seen companies get that process backwards. They may hear about a channel such as QR Codes, social media, personalized URLs, etc. and decided that they “must use it in their next marketing effort”. They make that decision without figuring out if that channel makes sense for the target audience or for whatever their offer is.

Here’s hoping this video helps to inspire marketers everywhere to effectively incorporate QR Codes in places that help them to generate sales!

 

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