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July 3, 2012 / jasonpinto

How UniversalWilde Explains One-to-One Marketing

I just wanted to share a recent example of how one service provider is using online marketing to grow their business.

The folks at UniversalWilde have certainly earned their fair share of recognition lately.  They recently took home 23 awards at the annual NEDMA event, and they were one of the featured case studies in John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.

I’ve also had the chance to work with their team a bit over the years becasue they use interlinkONE’s software.

But regardless of all of that, I’m a huge fan of the recent video that they’ve published. It features their President John Sisson. In just 90 seconds, he brings to life the concept of one-to-one marketing. By demonstrating how they were able to help one specific financial services customer, John explains how UniversalWilde can help other companies to achieve their marketing objectives through the use of data, content, and variable data printing.

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