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June 11, 2012 / jasonpinto

QR Codes, LEGO, and Star Wars: A Winning Combination

Growing up, there were three big things that my Dad tried to get me interested in: Neil Young, LEGO, and Star Wars.

The first one stuck (I’ve had the privilege of rocking out at many Neil Young concerts over the years!) — but he didn’t have as much success with the latter two items.

However, if he had told me that LEGO and Star Wars would be integrated with QR Codes some day, things might have turned out differently 🙂

If you have a moment, watch the video below:

The video demonstrates how 20,000 LEGO bricks were used to make a huge barrel organ. Also, when the barrel of the organ is turned, it plays the Star Wars theme tune.

That certainly captured the attention of anyone that saw it or gave it a spin!

To capitalize on that attention, they incorporated QR Code on the display. People could quickly and easily scan the QR Code to purchase the LEGO set on their phone.

I think this is a great example of how to integrate online and offline materials to generate sales!

 

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One Comment

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